Ride Designs announces the promotion of Rich Salm, ATP, to the position of director of sales and education.
A long-time veteran of the Complex Rehab Technology (CRT) industry, Rich has made significant marks in many areas including CRT business ownership, business development, contract negotiations, advocacy, NRRTS board membership… and the list goes on!
Rich joined the Ride team one year ago as sales manager, and quickly gained significant traction in forging fresh directions and improved sales support / performance throughout the organization. His initiatives and skills in education and support of international business development went far beyond his job description and earned him this promotion. Rich now oversees all sales and education functions within Ride Designs. Look for great things to come.
Congratulations, Rich — we loved your reaction to the surprise announcement!
Ride Designs has named Rich Salm, ATP, to the position of National Sales Manager. Rich has tremendous expertise in seating and wheeled mobility systems and has been a committed and successful advocate in policy and legislation for complex rehabilitation technology (CRT). Rich is already hard at work, shown above, center, with Shelly Myers and Joe Bieganek in our booth at the recent Academy of Spinal Cord Injury Professionals conference in Denver.
Rich began his career in the durable medical equipment industry in 1982 and has been involved with CRT since 1991. He founded Peak Wheelchairs in Colorado and, after 13 years, sold the business to ATG, becoming their VP of regional sales. Rich later worked for NuMotion as Western Regional Contracting Manager and for National Seating & Mobility as Western Director of Clinical Business Development.
Rich served two terms on the RESNA Professional Standards Board and was Director and Ethics Chair of the NRRTS board from 2005-2010. In Colorado he served on the CAMES board, served on the Colorado Medicaid DME Committee, and spearheaded CRT Separate Recognition Legislation in 2014.
Rich states, “Early on, I recognized the importance that optimal seating has for wheelchair users and have focused much of my career on honing those skills. I am thrilled to be part of the Ride Designs team where cutting edge seating is our number one focus.” And we’re quite happy to have him on board!